Old vs New Job Hunting
Old job hunting methods are obsolete. When you look for a new job, you just can't sit back and wait for things to happen. Today, with the new jobmarket and revolutionary changes in technology, you can now take control of your own destiny.
Traditional Job Hunting and
Why It's No Longer Effective
The problems many people experience are often traced to their preparation, the resources at their disposal... and their inability to compete in all segments of the new jobmarket. To start with, few surface the full range of their transferable skills to be marketed. Then, even fewer will list any liabilities that might restrict them... and strategically decide how to neutralize them from a marketing perspective.
When it comes to preparing their marketing materials, they tend to rely on a single historical resume that says, "Here is John Doe, he went to these schools, he had these jobs." Today, you need compelling resumes which sell your transferable skills.
Unfortunately, when they get ready to be active in the market, they never really run a "professional job search." Their approach tends to be trial-and-error based. Most people simply answer ads, place resumes on the Internet, network some friends and contact a few recruiters. It's hard to believe, but that's all that tens of millions of people do. As a result they get 'market exposure' to about 2 to 3% of what they should achieve... instead of the 80-85% that is possible. The bottom line is they never get the consideration their credentials really deserve.
Your key is to run a balanced campaign which generates three to four attractive interview opportunities from each of the eight segments of the new jobmarket.
In a Job Search, it is Important to Adapt a Marketing Concept.
Today superior marketing distinguishes America's top firms, including PepsiCo, IBM,
J & J and others. A Harvard Business Review cover story put it most appropriately. It was called "Marketing is Everything." Our philosophy is based on the same principles. We believe that marketing is your key to job hunting success. Whether you're a CEO or a salesperson, you need to be clearly "positioned" for the jobs you seek, "packaged" with superior resumes, and "promoted" wisely and aggressively enough to put yourself in the driver's seat... generating a lot of activity.
Can Old Methods Still Work?
Obviously, the answer is yes. If you are willing to take long enough and knock on enough doors, you'll eventually get a job. But what kind of job?... And for what income? Will it be the right career move?... And how long will it have taken you? If you are about to enter the market, these are things you need to seriously consider.
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